Bournemouth University

Faculty Member, School of Services Management

Senior Lecturer in Events Management

Thesis Title: An Evaluation of the Factors Influencing the Adoption of e-Commerce in the Purchasing of Leisure Travel by the Residents of Cascais, Portugal (PhD)

Supervisors: Roger Vaughan
Jonathan Edwards

About

I am a Senior Lecturer in Events Management in the School of Services Management, Bournemouth University, UK. I currently lecture on the BA Events Management, BA Leisure Marketing and MSc Events Management. I have completed my BA in Tour Operating Management and PG Dip in Tourism Management in Portugal, where I also worked in higher education for 10 years before I joined BU. I have recently completed my PhD with a thesis on the adoption of e-commerce in the purchasing of leisure travel by consumers, which was sponsored by the Portuguese Tourism Board. My current areas of research interest include the consumer behaviour & experience of leisure, tourism and events and tourism marketing and management. My ongoing research projects include a study of the Carnival experience and event tourism in Brazil, a study of festival Satisfaction and I am currently planning a study on the altruistic motivation in charitable festivals and events.

Contact Information

Email:

Address: Dorset House, Talbot Campus
Fern Barrow
BH12 5BB
Dorset
United Kingdom

Telephone: +441202966674